Work
About

Brian Brady

Creative Director

Work
About

The brief was to come up with an experience that makes you feel like you’re running faster than you can. Our solution was the Zoom Room, a projection-mapped treadmill experience that created a virtual avatar from your Nike+ data. So you could, in effect, race a version of your personal best.

Still in development, scheduled for release 2016.

Screen Shot 2015-09-01 at 14.24.10.png

Competitors are scanned upon entry to the room.

They're surrounded by their data: height, weight, and personal best times.

The digital environment changes to become a stadium.

Overtakes their personal best.

To set a new personal record.

All racing is done on a converted treadmill with evolving digital surroundings.

Mood board - Project mapping.

Mood board - Project mapping, environment.

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Screen Shot 2015-09-01 at 14.24.10.png

Competitors are scanned upon entry to the room.

They're surrounded by their data: height, weight, and personal best times.

The digital environment changes to become a stadium.

Overtakes their personal best.

To set a new personal record.

All racing is done on a converted treadmill with evolving digital surroundings.

Mood board - Project mapping.

Mood board - Project mapping, environment.