TMW Unlimited

Creative Director.

January 2018 - Present.

Won first place in the Ocean Outdoor Digital Creative Competition with my concept for food bank charity, The Trussell Trust.

Creative lead on work for the Cabinet Office, including the ‘Help for Households’ campaigns to combat the cost-of-living crisis.

Creative lead on Coca-Cola, making the brand’s first post-pandemic ATL work for Diet Coke. Also lead all Coca-Cola GB corporate communications on sustainability and brand purpose.

Created the pitch-winning ‘Let’s Do London’ tourism brand platform for London & Partners. The largest tourism campaign ever launched by the city.

Led the digital rebrand of LNER rail and rolled out a series of launch marketing campaigns.

Developed integrated campaigns for Sony Bravia, Rimmel, GHD, Ferrero, Nutella, Raffaello, and Thorntons.

Huge

Creative Director.

November 2012 - October 2017.

Creative lead on all marketing clients for the London office, with responsibility for the pitching, production, and execution of all campaign work. Working with strategy and creative teams in the UK and the US to develop globally effective brand experiences. Clients included, Nike, Lenovo, Malibu, H&M, SEAT, Knorr, and Diageo.

Various Agencies

Freelance Senior Creative / Copywriter.

December 2011 - November 2012.

Freelance conceptual work for agencies including: Ogilvy, DraftFCB, Publicis, Imagination, Blue Hive, and Huge.

Clients included: Pizza Hut, Hyundai, Ebay, Tuc, Teaching Agency, Dept. of Health, Jaguar, Range Rover, and Knorr.

Breathe

Creative Partner.

January 2009 - December 2011.

Founding partner of agency creating brand campaigns and experiences, both client-direct and in partnership with ATL agencies. Alongside the day-to-day responsibilities of running the agency, I was creative lead on pitch-winning campaigns for Warburtons, Huggies, Magners, Campo Viejo, Kraft, London City Airport, and Finish. Agency partners included: Euro RSCG London, Publicis, Schawk, Anthem, and Hooper Galton.

The Lounge Group

Creative Director.

April 2008 - September 2010.

Creative Director for this award-winning PR/experiential agency. Duties included concept origination, pitching, and running projects for Wagamama, New Look, Sure, Samsung, Lynx, and Impulse.

TRUTH Agency / Rise Marketing

Senior Creative. August 2006 - September 2008.

Worked on a wide variety of work on through-the-line projects for Kia, Newmarket Racecourses, Dairy Crest, Bloomberg, Greene King, Roadchef, HarperCollins, JD Wetherspoon, and Energizer.