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Own the Summer
H&M were about to run their summer campaign, starring Gisele, and they needed an idea to activate it socially. ‘Own the Summer’ used the Gisele campaign as a jumping off point for the audience to create and share their own versions of a perfect summer. We created a three-month campaign with staggered activity to drip feed access to exclusive Gisele content, and build buzz for the new clothing range.