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Brian Brady
Creative Director
Research showed most parents don’t realise just how versatile and effective Cif is – particularly when tackling kids’ messes. The campaign ‘Your home is their playground’ demonstrated an empathy and understanding of how parents and kids each see the house through different eyes. We created a branded presence on Mumsnet, filled with tips and tricks for removing stains and marks – and heroed by an advertorial vox pop video…and all shot on a shoestring.